R-2* : Factors to make links Organic
It is a * rated research as it is very important for ranking higher in major search engines.
Whenever we get a link to our website, it should be entirely natural. We also call naturally placed links as Organic Links, Real Links, etc. When a publisher or a webmaster places a link to our website from his/her website by interest after reading our website, it is called as pure and natural links. For example, a lot of sites will have columns called “Sites worth Reading” “Related Sites” “Reference” “More about {niche}” and various terms from which they will be giving links to their most liked sites. Links added under these will look like naturally placed links. Buying links is artificial and not real. Actually links placed under “Blog Roll” and Link farms might be considered as artificially bought links. We run link building campaigns and several other various methods to get real and natural links.
1. Content relevancy of linking site: It’s one of the main factors which we have to take into consideration. To be natural and organic, we should balance at least 50-60% and above of relevant links. We can say that linking to a pharmacy site from a technology site is artificial. Though in our research a lot of queries like why a technology site cannot have a link from a pharmacy site like “Advancing Technology in manufacturing Pharmacy Materials”. So we are sure that maintaining a balance of 50-60% is fine
Sometimes, major search engine organizations may refer to non-relevant links manually when the authority of the page is high and balance more than 50% of relevant links to make it rank higher. So at whatever time we obtain a link to a health site, we do not use a gaming related one and we do obtain from a Fashion site like “Is being healthy as fashion?”
2. Links with Description – It’s also judged as one of the main fact and related to the above principle. While getting a link from a fashion site, we have to use a short description which looks more relevant to our website. This improves the quality of links and makes them appear organic.
3. Links inside content [Out of a farm] – In a website, when there are 10-15 links placed together in a place such as “Related Sites” and “Blog Roll”, it is totally not useful to get a link there. We always prefer links placed within the content or a separate place where no links are grouped collectively. But every so often when the authority of the page is very high, we might opt for it also for a balance.
4. Balancing Do-Follow and No-Follow – We know that after Matt Cutts [Head of Google web spam] has made this theory possible and live, a lot of sites have been turning no-follow. When a web master is not having trust on the page for which it is going to link for, a nofollow attribute is used in the html tag. We can say that when the webmaster feels that site is not trustable or irrelevant, he might go for for it {more}. At present, in the total no. of sites that are present in the world more than 4% of the links are no follow. So as soon as we build 1000 back links to a website, it is always good to build 40-50 no follow along with it.
5. Using different long tail keywords – We should know that when a web master links to any website, he might use any keyword that he has in his mind or he wish to. It is known by a lot of people that, while running link building campaigns, we should not use same keywords for getting all links. It’s the main factor and we consider it as a very common factor that every one uses.
6. Avoiding Free Link Building – There are lot of methods by which we can obtain log of links for free. Things such as link wheels and directory submissions became dead. A site where lot of content diversions is present is not the right place to get links. And free type such as commenting, profile link building, forum links are not counted by Google and when it recognize such practices, it might result in a -50 Penalty.
7. IP Diversity – A lot of publishers who prefer to sell links on their website will be from same block of IP. For example, when we get 100 links from same c-class block, it is 0% natural and 100% fake and artificial. For this we should start practicing by obtaining links from various c-class blocks by getting a link from different web masters. We follow this criterion and we do not involve in getting more number of links from a single c-class IP block.
8. Getting links from each PR sites – It is impossible for a site to get all links from many PR3 or PR4 sites. When it is natural, then even PR0 will be willing to link to that website. So, we strictly maintain a ratio of PR that we get. Even when our site is PR5, getting a PR0 link benefits as it is natural. While seeing the factors that make the site organic, this also should be taken to consideration.
9. No Link Farms and No sites that have irrelevant links – A place where 35 links are grouped together looks totally like artificially placed links. And also when a site has gambling, casino, steroids, etc links and we place a real health insurance link there, it will not be taken into consideration. A real webmaster will not give irrelevant links from his web page or make a farm of 35+ links.
10. Avoiding Dropped Domains – As we have said previously that Google has the history of records for the content of any page. So, getting links from dropped domains are not natural. So, we can say when a domain that is relevant to entertainment is turned into a site like technology after its drop and when get a link in it, it will not be useful. Real web masters do not use dropped domains to publish their real content. It might happen sometimes but the webmaster would have informed Google via webmaster tools previously. Staying away from these type of links is always good.
11. Gradual Link Building – We do not encourage anyone who places a bulk number of links in a go. We always do work by placing 2-4 links per day when the monthly target is 100. And also we do not suggest pausing or stopping the link building immediately which might result in penalty. Because a site which gets 3-4 links per day usually cannot stop getting links after 2 months.
Please refer to our quality criterion’s to know what exactly we do get.
It is an on-going and non-stop research. Because of the constantly changing updates by major search engines, a lot of new information’s will be added to this article.
Please keep updated with this article to look natural in your results.
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Link Building Crew [LBC] is a team of link building experts and SEO Professionals having it as a passion. We have gained lot of experience in all kind of link building strategies. We will provide our best possible link building services for our clients. We are providing various link building packages that suit your needs. Please take a look into our FAQ and previous proven researches.
